JPEG Trust: Ensuring Integrity and Trust in Digital Media
In today’s digital age, images originate from diverse sources, including digital cameras, AI, and photo editing software. While these innovations offer many benefits, they also introduce the risk of confusion and deception. To address this challenge, the JPEG Trust standard offers a solution. It provides a comprehensive framework designed for individuals, organizations, and governing institutions. This framework fosters trust in the media they use and share online by addressing provenance, authenticity, integrity, copyright, and identification of assets and stakeholders. This white paper explores how JPEG Trust enables the beneficial outcomes of modern digital media while mitigating the negative ones.